Dee Ann Lama serves as Vice President of Sales at Bell Business Markets, overseeing sales
operations across all regions of Canada. In this capacity, she is accountable for multiple aspects
of the business, including sales acceleration, go-to-market strategy development and execution,
demand generation, and ensuring customers fully leverage Bell’s network capabilities. Prior to
this role, Dee Ann held senior positions leading Sales at Cisco Canada and overseeing both
Sales and Marketing for Xerox Canada, where she guided cross-functional teams to drive
strong sales results.

Dee Ann possesses a comprehensive understanding of customer needs within an evolving
digital landscape, a quality that has been instrumental in her achievements. She is recognized
as an accomplished sales leader, noted for fostering and empowering high-performing teams
that consistently excel in attainment and customer satisfaction.

A dedicated advocate for inclusion and diversity in the workplace, Dee Ann actively supports
women’s and LGBTQ+ initiatives. Her contributions include serving as BCE Executive Sponsor
for Pride at Bell, membership on the BBM Diversity & Inclusion Council, sponsorship of the BBM
New Grad program, and previous board membership with Canadian Women in Communications
(2012–2020). She has also participated as a WCT Protégé Project delegate and served on the
industry council for Homeward Bound. In 2011, Dee Ann was honoured as an Ottawa Business
Journal 40 Under 40 Award recipient.